By Ruth Cheesley
All too often websites are designed, built and deployed without any thought to how the business will track, capture and use the many sources of data. These sources of data available through many free tools can contribute vital information which allow a business to track sales from their origin and prove what parts of their online presence are delivering a return on investment.
In this talk Ruth will explore the concepts and methodology of planning and building websites with a data-first mentality.
Topics to be covered: using analytics properly, Google tag manager, mautic tracking of assets & resources, sales funnel